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A family business going from strength to strength

Here at Lister Wilder we’re very proud to remain a wholly owned family business since 1947. Now in its third generation, with industry demands at an all time high, we aim to constantly grow and evolve to stay ahead of the curve. However, we never lose sight of where we began. Over 70 years of knowledge and expertise is an unparalleled strength for the business, and we hope the achievements we have won along the way reflects this. We could write a rather long timeline detailing all of these. Instead we thought it best to cover some of our own favourite memories.

About Us History 19


The founding company is awarded the Ferguson franchise by Harry Ferguson, which goes on to form Tractors & Farm Aids (TFA) operating from Reading, Berkshire.

New beginnings in Oxfordshire

Walter Wilder Ltd relinquishes the Massey Ferguson dealership for Oxfordshire, the franchise, premises and staff are taken on by TFA.

About Us History 3

TFA acquires Lister Farm Sales

Lister Farm Sales, Massey Ferguson dealers for Gloucestershire, are looking to pull out of the industry and an agreement is reached with TFA. The companies continue to operate under family ownership as TFA, Walter Wilder and Lister Farm Sales.

Expanding into groundcare

Our Groundcare division is formed and, a few years later, the Kubota franchise is added and quickly becomes the heart of the grass side of the business.

About Us 13

Introducing Lister Wilder

A decision is taken to combine the strength of the 'Lister' name in the West with the reputation of 'Wilder' in the East, and the company is renamed as Lister Wilder.

Introducing construction

The Construction division is formed, specialising in the sale and support of Kubota mini excavators.

About Us Branches 10

Moving into arboriculture

The Arboriculture division is formed, built around the Timberwolf, Stihl and Husqvarna franchises.

New branch opening in Devizes

Initially opening in Calne and operating from rented premises, a new branch is built in Devizes to serve the Wiltshire customer base.

About Us Branches 19

New branch opening in Guildford

Following the continued success of the Groundcare and Construction divisions, a new branch is opened in Ockham near Guildford to support customers in Surrey and South East London.

Bristol branch expands to full potential

A service centre is opened on the outskirts of Bristol that grows steadily to become a fully fledged branch along with sales and parts support.

About Us Branches 12

Ashford opens its doors

Our Ashford branch opens its doors, initially focusing on groundcare machinery before expanding and becoming a Kubota construction centre.

Head Office established in Wallingford

Having sold the original premises in Wallingford, the money is reinvested in a state of the art, purpose built Head Office premises on the outskirts of the town (Crowmarsh).

About Us Branches 6

Winning awards

We are recognised as one of a handful of four star AGCO dealerships for our work with Massey Ferguson, Fendt and Challenger franchises. We are also awarded the prestigious Gold Service Award from Kubota.

Southam opens for business

Our new branch at Ufton, Southam opens for business.


Kubota centre established

Our new Kubota centre opens in Ashford, Kent.