Meet the Team – Jay Broster

Area Sales Manager – Based at Ashford

Jay grew up on a farm and naturally had an interest in all things farming and machinery from a young age. Completing an apprenticeship with a local New Holland dealership and spending time in New Zealand working for CLAAS, Jay has plenty of hands-on experience around machines both in the mechanic’s side and driving. 

After a few years of not feeling completely settled in his roles, in 2020 Jay sat down for a chat with Jason, Chairman at Lister Wilder. 

“As soon as I sat down with Jason, I was sold. He just didn’t feel like a normal chairman, his attitude and passion for the people really showed. So, I began in the workshop. I was doing my own YouTube videos at the time where I would do machine comparisons and walkarounds. Phill Hughes (Sales Director) came across these and saw something as they then offered me a sales role. Something I hadn’t felt was possible, so I was really chuffed!” 

“The best thing about the job is being about to get out and show farmers the capabilities of the machinery we sell. My particular favourite at the moment is the Kubota M6002, it’s a great tractor for loader work and with experience of driving other brands, I can tell you Kubota has got it spot on!” 

“I feel a sense of pride being part of Lister Wilder, the hands-on and approachable nature of the management is so refreshing! If you voice concerns and have ideas about changes that can help the business, they listen and try their best to implement them.” 

When Jay isn’t down farm drives promoting the Lister Wilder range, he enjoys photography and videography. As well as the occasional blast on his motorbike in the summer months and some PC gaming in the wintertime. 

Great to have you on board Jay