Kubota announces further expansion with Lister Wilder


Kubota (UK) Ltd is pleased to announce that Lister Wilder is to further widen its geographical area, reaching into parts of South West of England.

This progressive extension of its sales area and customer base, will see the dealership expand into Somerset to support agricultural and ground care customers across the South West of England from its newest Kubota centre, located at Keynsham, halfway between Bristol and Bath.

“Lister Wilder’s expansion further strengthens Kubota’s commitment to its customers and the markets in which our business operates,” says Henry Bredin, general manager of Kubota (UK)’s Tractor Business Unit. “This move sees Lister Wilder continue to strengthen its partnership with Kubota, as it actively supports a wider customer base in both agricultural and ground care sectors.”

It may be recalled that Lister Wilder became the first full-line Kubota dealer in Europe, and its business expansion plans have already seen the first of its new Kubota centres established at Bibury just on the outskirts of Cirencester, and also at Keynsham, Bristol.

Both these new Kubota centres have led to the creation of new jobs within sales, after-sales and service, plus parts and warranty departments, stimulating the local economies in which Lister Wilder operates.  Indeed, since Lister Wilders strategic decision to uncouple from the AGCO franchise in favour of the Kubota full-line offering, they have already taken on thirty five new recruits in order to cope with the unprecedented growth.  

Lister Wilder’s Bristol-based Kubota centre is scheduled to open on 3rd May 2022 on Burnett Business Park. Its location enables the dealership to support customers in north Somerset and the Mendip Hills, reaching south to Bridgwater and the Quantocks.

“We’re pleased to be a part of this exciting journey with Kubota, but just as importantly, we’re looking forward to welcoming new and existing agricultural and ground care customers through the doors at Keynsham,” says Phill Hughes, sales director for Lister Wilder.

About Kubota Corporation

Kubota Corporation has been a leading manufacturer of agricultural, ground care, construction equipment and industrial engines since 1890. With world headquarters in Osaka Japan, and offices in more than 110 countries throughout North America, Europe and Asia, Kubota achieved revenues of approximately $20 billion in 2021. Although agricultural equipment is Kubota’s primary line of products, Kubota also produces a diverse portfolio of other products including city-wide water filtration systems, irrigation, piping, roofing, housing and large underground valves. 

Our Brand Statement

Our brand statement, “For Earth, For Life,” speaks of our commitment to the preservation of the earth’s natural environment while aiding the production of food and water supplies that are vital to societal needs, as our world population continues to grow. That mission is realised each time a Kubota tractor harvests the land to produce life sustaining food, or our construction equipment excavates to transport water resources or provide shelter. For more information on Kubota, please visit www.kubota-global.net or www.kubota-eu.com